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The aboriginal song and video draw from the affecting belief of absolute adolescent girls.
ENGLEWOOD CLIFFS, N.J., Feb. 6, 2019 /PRNewswire/ — Tyrelle Davis and Faith Fennidy, both 11-years old, fabricated account back they were beatific home from academy because of their beard extensions. Eleven-year-old Jorja Orrick was afraid for accepting abbreviate hair, which prompted her sister Sarah to cut her own locks in solidarity. With absolute belief like these and a history of allowance adolescent girls body self-esteem, Dove was aggressive to accompany armament with Kelly Rowland to abode and aftermath an aboriginal song titled, “Crown” — a ability canticle that aims to breach bottomward the attenuated analogue of admirable beard and animate girls to feel assured in cutting it how they choose. The aural call: “Wear it proud. #MyHairMyCrown.”
Experience the alternate Multichannel News Release here: https://www.multivu.com/players/English/8491351-dove-kelly-rowland-inspire-hair-confidence-with-new-single-crown/
“Growing up, I acquainted abounding of the pressures adolescent girls face today back it comes to all-embracing their hair, but my mom would consistently acquaint me that your beard is your consummate celebrity and you should abrasion it proudly,” said Kelly Rowland. “This song is actual claimed to me and, accepting met abounding of the absolute girls who aggressive it, I am abundantly appreciative to be partnering with Dove to atom this chat and animate girls everywhere to adulation their hair.”
Dove has continued been committed to adulatory all beard types and styles through campaigns such as Adulation Your Curls and Adulation Your Hair. To added these efforts, the cast conducted a analysis to bigger accept how to affect beard aplomb in adolescent girls. The abstraction begin that 65 percent of adolescent girls actualization their beard as a anatomy of self-expression, about about 50 percent say their beard can accomplish them feel self-conscious. The cast additionally apparent that 71 percent of girls attending to music as an affecting agency in their lives, which aggressive the cast to ability girls through this average with the conception of “Crown”.
“Dove wants all adolescent girls, and women, to accept the aplomb to abrasion their beard anyhow they choose, and to see their beard as a antecedent of confidence, not anxiety,” said Piyush Jain, Unilever Vice President of Marketing and General Manager of Beard Care. “As a brand, we are committed to adulatory all beard types, abnormally for adolescent girls who alpha cerebration about their hair’s actualization as aboriginal as age 7. Working with Kelly Rowland to aftermath ‘Crown’ allows us to allotment that bulletin in an agitative way that we accept will bell with girls everywhere.”
To advice advance the anthem’s alarming message, the cast will accomplish a adornment during “E! Live From The Red Carpet: The 2019 Grammy Awards” on February 10, 2019. The appropriate two-minute, televised atom will affection clips from the music video for “Crown”, directed by Hannah Lux Davis, and a appropriate bulletin from Kelly Rowland to affect bodies everywhere to accompany in the #MyHairMyCrown conversation.
Additionally, Dove Global Self-Esteem Ambassador, Jess Weiner, and Dove Self-Esteem Educator, Dre Brown, will advance an impactful branch accurately advised to abode capacity about cogent aplomb through all-embracing and adulatory all beard types. Kelly Rowland will acknowledge the class and serve as a coach during the branch with adolescent bodies from a bounded Boys & Girls Club. Dove is the better provider of self-esteem apprenticeship in the world. Through the Dove Self-Esteem Project, we accept accomplished 29 actor adolescent bodies with a ambition to ability addition 20 actor by 2020.
Dove is auspicious adolescent girls and women from all over to accompany in overextension this canticle far and wide. Head to YouTube and Vevo to watch and allotment the music video and absolute abaft the scenes agreeable featuring the absolute girls who aggressive the song. Debuting February 6, 2019, the distinct will be appear on Universal Music’s Island Records UK and accessible to beck on all alive platforms.
About Dove HairDove Beard offers a advanced ambit of solutions that accommodate abysmal aliment and adjustment to accommodated women’s specific beard needs, whether it is dry, frizzy, in charge of aggregate or damaged. The ambit includes shampoo, conditioners, treatments and administration products.
About Unilever United States, Inc.Unilever is one of the world’s arch suppliers of Beauty & Claimed Care, Home Care, and Foods & Refreshment articles with sales in over 190 countries and extensive 2.5 billion consumers a day. In the United States, the portfolio includes cast icons such as Axe, Ben & Jerry’s, Breyers, Caress, Degree, Dollar Shave Club, Dove, Good Humor, Hellmann’s, Klondike, Knorr, Lever 2000, Lipton, Adulation Beauty and Planet, Magnum, Nexxus, Noxzema, Pond’s, Popsicle, Pure Leaf, Q-tips, Schmidt’s Naturals, Seventh Generation, Simple, Sir Kensington’s, St. Ives, Suave, Sundial Brands, Talenti Gelato & Sorbetto, TAZO, TIGI, TONI&GUY, TRESemmé and Vaseline. All of the above-mentioned cast names are trademarks or registered trademarks of the Unilever Group of Companies.
Unilever employs about 8,000 bodies in the United States – breeding added than $9 billion in sales in 2017.
Unilever’s Acceptable Active Plan underpins the company’s activity and commits to:
The USLP creates amount by active advance and trust, eliminating costs and abbreviation risks. Globally, the company’s acceptable active brands grew 46% faster than the blow of the business and delivered added than 70% of the company’s advance in 2017.
For added advice on Unilever U.S., its brands, and the Unilever Acceptable Active Plan visit: www.unileverusa.com
Contact:Jenni Evora / [email protected]
Dove and Kelly Rowland Present “Crown”
Kelly Rowland and the girls who aggressive the song on set
Kelly Rowland on the set of “Crown”
Behind-The-Scenes with Kelly Rowland at the “Crown” video shoot
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